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Archive for the ‘Beverage’ Category

Mixed drink recipes – the more they are, the wilder your party

Thursday, December 13th, 2007

When one throws a party, he or she knows that its soul would not rest only in the selection of music. To set people in the right mood, you would also need some suitable drinks, possibly some snacks and at least a few people who are in a wild mood to party. If you have access to the right set of mixed drink recipes, you are on the right way to a great time; and there is not wrong set of mixed drink recipes, as you might be aware.

Mixed drink recipes bring up any drink recipes that involve mixing a whole lot of different ingredients with a whole lot of various types of alcohol containing drinks and obtaining, in the end a single, unique flavored drink. With access to a substantial assortment of alcoholic as well as non-alcoholic mixed drink recipes, all available and at your disposal with only one push of a button, you have the guarantee to obtain the most astounding beverages that will surprise pleasantly any of your guests.

There are as many varied drinking tastes as many different people that possess unique individual tastes. Some people enjoy having their drinks neat, meaning without anything added to the original beverage. Others enjoy drinking shots or cocktails. Moreover, others truly enjoy cocktails that mix different drinks. For all of these individuals – other than the neat drinkers – the majority of these drinks demand a succession of steps that one must follow in order to make the drink have the appropriate, demanded and expected appearance and taste. That is why for all of the previously mentioned beverages, including the mixed drink recipes, the specific how-to-make steps are a must-follow.

If you want to see how many various mixed drink recipes exist today, you have a whole range of possibilities to find out: drink recipe books, or from your local bartender or, the most frequently database source used nowadays, the Internet. In addition, if you have the necessary knowledge about the various mixed drinks existent, it is much easier for you to make a selection and pick the recipes for the cocktails that you would like to find about and even try preparing.

Of course, you might not prepare the perfect, faultless cocktails from the first try. Nevertheless, with the smallest amount of practice and with the recipes for mixed drinks at hand, you will be soon able to prepare the any cocktail you have set your mind on and thus amaze those that you serve.

The heart of a party is in the people that it manages to gather. However, it matters a lot where the heart of these people is. Of course, when we are talking about the people’s heart, we are making direct reference to their mood. A good DJ and the adequate musical assortment will give the start to the right mood.

If you add in the beverages that suit each individual’s taste, you have no way of missing the chance to have thrown one great, unforgettable party. Undoubtedly, the recipes for mixed drinks are not targeting only amateur bartenders, but also professionals. It is always useful to supplement whatever skill you already own with something new. In this manner, you will never cease to amaze the people you serve.

Make Money with your own Energy Drinks

Thursday, November 22nd, 2007

Energy Drinks are taking consumers by storm. They are also taking investors and businesses by storm. It’s not just Energy Drinks, it’s all the category, called New Age Beverages that includes energy drinks, vitamin waters, new sodas, flavored waters, high end waters, and all the new style of beverages.

And now, after the announcement of Vitaminwater selling for $4.1 billion dollars everyone wants a peace of the action.

Everyone can start their own Energy Drink or New Age Beverage. The barrier of entry to get into the market is not very high. You don’t need to have millions of dollars to start your own energy drink. You do need some money but you need more vision and work.

Why passion and elbow grease? Well, just because you bottle your Energy Drink does not mean you’ll sell it. Distributors get hundreds of calls per month from new energy drinks, or “JAED” (Just Another Energy Drink). Don’t be a “JEAD”, be different, position your product in a new way. Don’t just say “I have the best flavor” or “it tastes better than red bull”. Having a better tasting energy drink is not the basis for a new company. It is very easy to have a better tasting energy drink.

To start your new venture you need vission and a lot of work. You need to believe in your products and that you will succeed. You need to see the project through. You also need to put the work in. Just because you have some cases made of energy drinks it does not mean you’ll sell them. You need something else. You need to make calls, visit people, make it happen.

. You have to realize that Vitamin Water is not the first company to get big cash for their brand. The energy drink and beverage industry is super hot. New companies are started every day. We have gotten at least 2,000 phone calls or emails from new ventures. Many companies that you now think as the market leaders started not long ago as start-ups.

Besides the big news companies like Vitaminwater you can find many companies getting funding, selling or going public. Not to mention many more companies that received funding or went public.

Other companies like Reeds Beverage, Who’s Your Daddy, Jones Soda and Hensen with Monster Energy Drink access funding through the public markets. These and many others are public companies traded in the New York Stock Exchange, the NASDAQ or the OTC (Over the Counter).

I get a lot of calls from entrepreneurs starting their energy drinks and many more from investors looking to invest in companies or performing due diligence. At the moment I have at least 100 people contacting me every month wanting to know about the New Age Beverage Industry, Energy Drinks, how to get distribution, how to export, how to bottle drinks or to go over business plans or other information. The industry is growing and the category is growing even faster

Now let me tell you a bit about Energy Drinks. Energy Drinks are the new Super Profitable products. Everybody makes money, the manufacturer, the distributor and the retailer. You see, Energy Drinks sell for $1.99 to $2.40 at the stores for 8 to 16 ounces. This is incredible if you consider that you can buy a soda that’s the same size for $0.50 to $0.75. Even a 20 ounce soda runs you about $1.25.

Distributors love the product because they make about $8 per every case they sell compared with about $2 to $4 for their other products. Retailers love it because they can make from $16 to $20 per case.

This business is work, but there is a lot of profit in it and even more fun. You have special events, parties, promotions, and you can spin and position your products the way you want, having fun in the process.